Privacy policy
Privacy Policy
This Privacy Policy explains how Helen Loveday collects, uses and protects your personal information when you visit or make a purchase from helenloveday.com.
For the purposes of this policy, “we”, “us” and “our” refer to Helen Loveday, and “you” refers to visitors and customers using this website.
Information we collect
When you visit our website, we may automatically collect certain information about your device and how you use the site. This may include your IP address, browser type, time zone, pages viewed, products viewed, referring websites or search terms, and information about how you interact with the website.
We collect this information using cookies, log files, pixels, tags and similar technologies.
When you place an order, or attempt to place an order, we collect the information needed to process and fulfil your purchase. This may include your name, billing address, shipping address, email address, phone number, payment details, order details and delivery information.
We may also collect information when you contact us, sign up to our mailing list, leave a review, respond to a survey, or interact with us through marketing emails, adverts or social media.
How we use your information
We use your personal information to:
Process and fulfil your orders
Take payment and provide order confirmations
Arrange delivery and handle returns or exchanges
Respond to customer service enquiries
Screen orders for potential risk, fraud or security issues
Improve our website, products, services and customer experience
Send marketing emails where you have signed up or where we are otherwise permitted to do so
Show relevant advertising and measure the performance of our marketing
Comply with legal, tax, accounting and regulatory obligations
Protect our business, website, customers and legal rights
Our lawful bases for using your information
We use your personal information only where we have a lawful basis to do so. This may include:
Performance of a contract, for example when we process and deliver your order
Consent, for example when you sign up to receive marketing emails or accept certain cookies
Legitimate interests, for example to improve our website, prevent fraud, respond to enquiries and market our products in a reasonable way
Legal obligation, for example where we need to keep records for tax, accounting or regulatory purposes
You can withdraw consent for marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us.
Sharing your information
We share your personal information with trusted third parties where necessary to run our business and provide our services. These may include:
Shopify, which powers our online store
Payment providers, to securely process payments
Delivery and fulfilment providers, to send your order
Email marketing providers, to send newsletters and customer emails
Analytics providers, such as Google Analytics, to help us understand website use
Advertising platforms, such as Google, Facebook, Instagram or Pinterest, to show and measure adverts
Review platforms, where you choose to leave or receive a review request
Professional advisers, such as accountants, bookkeepers or legal advisers
Authorities, regulators or law enforcement where required by law
We only share the information needed for these purposes.
International transfers
Some of the services we use may process personal information outside the UK. Where this happens, we rely on appropriate safeguards used by those service providers to protect your information in line with applicable data protection laws.
Cookies and similar technologies
Our website uses cookies and similar technologies to make the website work, improve the site, understand how visitors use it, and support advertising and marketing.
We use iubenda to help manage cookie consent on our website. When you visit the site, you may be shown a cookie banner that allows you to accept, reject or manage non essential cookies.
Some cookies are essential for the website to function, such as cookies used for shopping baskets, checkout, security and payment processing.
Other cookies, such as analytics and advertising cookies, are used only where required consent has been given through our cookie banner.
You can update your cookie preferences through the cookie settings on our website, where available, or manage cookies through your browser settings. Please note that some parts of the website may not work properly if essential cookies are disabled.
Marketing emails
If you sign up to our mailing list, place an order, or otherwise opt in to receive marketing, we may send you emails about our products, launches, offers, care advice and brand updates.
You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at info@helenloveday.com.
Behavioural advertising
We may use your information to help show you relevant adverts on platforms such as Google, Facebook, Instagram or Pinterest.
You can manage advertising preferences through the settings on those platforms, and you can also adjust cookie preferences through your browser or cookie banner where available.
How long we keep your information
We keep your personal information only for as long as necessary for the purposes set out in this policy.
Order information is generally kept for as long as needed to fulfil your order, deal with returns or customer service queries, keep business records, meet tax and accounting obligations, and protect our legal rights.
Marketing information is kept until you unsubscribe or ask us to remove your details, unless we need to keep limited information to make sure we do not contact you again.
Your rights
Depending on your location and the circumstances, you may have the right to:
Access the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information
Ask us to restrict how we use your information
Object to certain uses of your information
Ask for your information to be transferred to another provider
Withdraw consent where we rely on consent
Complain to a data protection authority
To exercise any of these rights, please contact us at info@helenloveday.com.
We may need to verify your identity before responding to your request.
Complaints
If you have concerns about how we use your personal information, please contact us first at info@helenloveday.com so we can try to resolve the issue.
You also have the right to complain to the UK Information Commissioner’s Office.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, legal requirements or the way we use personal information.
The latest version will always be available on this page.
Contact us
For questions about this Privacy Policy, your personal information, or your data protection rights, please contact us by email at:
