Our Story
We celebrate femininity with a contemporary take on vintage glamour.
'Driven by my creative vision of a botanical sanctuary, I weave whimsical illustrations into my fabrics that wrap your heart, soul and mind in a safe, gentle space.'
After graduating as a Textile Designer, Helen has spent her career working with designer brands and retailers, designing hand painted artworks and illustrations in the UK and abroad.

In 2018 Helen founded Helen Loveday
Creating designs inspired by textile crafts, botanical illustrations and exotic prints from all around the world, each whimsical floral and abstract design is hand painted in watercolour by Helen.

Designer Helen Loveday Turner shares a story...
'When I was a little girl, my grandmother took me to pottery classes. She was a talented artist and ceramicist, and after my grandfather's untimely passing, she found the creative work therapeutic. Using her hands to design beautiful art gave my grandmother an outlet for her grief, and it inspired my own career in art and design.
I have a vivid memory of the white porcelain vase she helped me paint, the detail of the indigo blue design I drew, and the feeling of accomplishment I had when we pulled it from the kiln. The mindful process of art and the feelings it evokes have stayed with me while I've honed my skills as an illustrator and designer. As a result, my collections are reminiscent of days gone by, a romantic reflection of the past where vintage glamour meets whimsical elegance.'

Why Silk?
'I have always favoured silk as a designer as it is simply the most beautiful fabric, holding rich and vibrant colours and has a pearlescent glow that is quite distinct from synthetic fabrics'
Silk is a brilliant fabric for sleepwear, naturally hypoallergenic and breathable, helping to regulate body temperature, its very soft on the skin and has moisture-wicking properties, protecting the skin from irritants and acne-causing bacteria.
BEST SELLERS
-
Silk Pillowcase Pink | Fleur Japonaise
Regular price £42.00 GBPRegular priceUnit price / per -
Silk Pillowcase Bridal White
Regular price £42.00 GBPRegular priceUnit price / per -
Silk Pillowcase Cream
Regular price £42.00 GBPRegular priceUnit price / per -
Silk Sleep Mask Cream | Royal Peacock
Regular price £17.00 GBPRegular priceUnit price / per -
Silk Sleep Mask Black
Regular price £17.00 GBPRegular priceUnit price / per -
Hair Scrunchie Gift Box | Pink, Cream, Fleur Japonaise
Regular price £29.00 GBPRegular priceUnit price / per -
Silk Pillowcase Gift Box Cream
Regular price £54.00 GBPRegular priceUnit price / per -
Silk Sleep Mask Cream
Regular price £17.00 GBPRegular priceUnit price / per -
Silk Pillowcase Pink
Regular price £42.00 GBPRegular priceUnit price / per -
Silk Eye Mask Gift Box Pink | Fleur Japonaise
Regular price £23.00 GBPRegular priceUnit price / per