Our Story

Where Timeless Beauty Meets Everyday Ritual
Helen Loveday was born from a love of vintage glamour, traditional craftsmanship, and the quiet power of self-care. Blending hand-painted botanical design with the age-old luxury of silk, we create wearable pieces that are as practical as they are beautiful.

Meet the Designer
Textile designer Helen Loveday Turner has spent her career collaborating with leading designer brands and retailers, creating original fabrics and hand-painted illustrations for fashion and home. After years of seeing her work reproduced for mass production, she turned her focus toward craftsmanship, quality, and slow luxury. Today, she designs for women who value artistry, comfort, and beautiful things made to last.

Designer Helen Loveday Turner shares a story...
'When I was a little girl, my grandmother took me to pottery classes. She was a talented artist and ceramicist, and after my grandfather's untimely passing, she found the creative work therapeutic. Using her hands to design beautiful art gave my grandmother an outlet for her grief, and it inspired my own career in art and design.
I have a vivid memory of the white porcelain vase she helped me paint, the detail of the indigo blue design I drew, and the feeling of accomplishment I had when we pulled it from the kiln. The mindful process of art and the feelings it evokes have stayed with me while I've honed my skills as an illustrator and designer. As a result, my collections are reminiscent of days gone by, a romantic reflection of the past where vintage glamour meets whimsical elegance.'

From Sketch to Silk
Each Helen Loveday design begins as a painting — inspired by vintage botanicals, soft romance, and the natural world. Every brushstroke is translated onto silk using fine digital printing that captures the softness and soul of the original artwork.
This commitment to craft ensures that every robe, pillowcase, or sleep mask is not only beautiful, but also deeply personal.

Small Batch, Slow Luxury
Helen Loveday is built on the belief that luxury should feel personal, not mass produced. We produce in small batches, using only the highest quality 19 momme mulberry silk — chosen for its beauty, breathability, and longevity.
Our products are consciously made and designed to support sleep, beauty and self-care in a way that’s gentle, timeless, and lasting.

Why Silk?
For thousands of years, silk has been treasured for its softness, glow, and natural benefits to skin and hair. Discover how silk can transform your nightly rituals and elevate your everyday comfort.
BEST SELLERS
-
Silk Kimono Dressing Gown Black | Royal Peacock
Regular price £275.00 GBPRegular priceUnit price / per£275.00 GBPSale price £275.00 GBP -
Mulberry Silk Pillowcase Pink | Fleur Japonaise
Regular price £48.00 GBPRegular priceUnit price / per -
Silk Kimono Dressing Gown Pink | Royal Peacock
Regular price £275.00 GBPRegular priceUnit price / per£275.00 GBPSale price £275.00 GBP -
Silk Eye Mask Gift Box Pink | Fleur Japonaise
Regular price £23.00 GBPRegular priceUnit price / per -
Silk Kimono Dressing Gown Black | Fleur Japonaise
Regular price £275.00 GBPRegular priceUnit price / per£275.00 GBPSale price £275.00 GBP -
Silk Sleep Mask Black | Fleur Japonaise
Regular price £17.00 GBPRegular priceUnit price / per -
Silk Sleep Mask Pink | Fleur Japonaise
Regular price £17.00 GBPRegular priceUnit price / per -
Sunset Crane Giclée Wall Art
Regular price From £15.00 GBPRegular priceUnit price / per -
Silk Pillowcase & Eye Mask Giftset Fleur Pink | Japonaise
Regular price £70.00 GBPRegular priceUnit price / per -
Silk Kimono Dressing Gown Pink | Fleur Japonaise
Regular price £275.00 GBPRegular priceUnit price / per£275.00 GBPSale price £275.00 GBP