Our Story

'Driven by my creative vision of a botanical sanctuary, I weave whimsical illustrations into my fabrics that wrap your heart, soul and mind in a safe, gentle space.'

After graduating with a Textile Design degree from Winchester School of Art in 2001, Helen has spent over 20 years working with designer brands, retailers and print studios, designing hand painted artworks and illustrations in the UK and abroad.

In 2018 Helen founded Helen Loveday

Creating designs inspired by textile crafts, botanical illustrations and exotic prints from all around the world, especially Japanese woodblock prints. Each whimsical floral and abstract design is hand painted in watercolour by Helen.

Designer Helen Loveday Turner shares a story...

'When I was a little girl, my grandmother took me to pottery classes. She was a talented artist and ceramicist, and after my grandfather's untimely passing, she found the creative work therapeutic. Using her hands to design beautiful art gave my grandmother an outlet for her grief, and it inspired my own career in art and design.

I have a vivid memory of the white porcelain vase she helped me paint, the detail of the indigo blue design I drew, and the feeling of accomplishment I had when we pulled it from the kiln. The mindful process of art and the feelings it evokes have stayed with me while I've honed my skills as an illustrator and designer. As a result, my collections are reminiscent of days gone by, a romantic reflection of the past where vintage glamour meets whimsical elegance.'